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Toms Eyewear: The New One For One Venture - Buy a Pair of Shades and Give Someone a Lifetime of Sight!

6/7/2011

 
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Based on a simple premise, for every pair of shoes sold, one pair of shoes will be donated to a person in need, Toms is a company that has truly broken the mold in the fashion industry and set an incredible standard for how a small company can achieve international success while also giving back to those in need at the same time.

And just last year Toms celebrated giving away their millionth shoe...who doesn't want to go out and buy five more pairs of these comfortable and stylish espadrilles after watching this inspiring video?


But just this week Toms made an exciting announcement, they have expanded their "One for One" market to not only include shoes, but have introduced a new line of Toms Eyewear!  Now Toms is not only providing those in need with shoes, but also giving people the incredible gift of sight.  For every pair of sunglasses sold, Toms will give a person back their sight.  According to the company,  about 80% of the cases of people who have lost their sight in developing countries should be preventable...what a staggering statistic.

Today Toms founder, Black Mycoskie, announced the company's exciting new venture.  Here is a video of his announcement, and those who he hopes to help...

So how can you help?  Well it's as easy as buying a pair of these fantastic new sunglasses!  Toms has introduced three styles of shades in multiple color combinations...

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Toms "Classic 101" Sunglasses, Nordstrom, $135
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Toms "Classic 201" Sunglasses, Nordstrom, $135
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Toms "Classic 301" Sunglasses, Nordstrom, $145

I would be happy bringing home any of these sunglasses, and the purchase is totally guilt free knowing that I would also be helping someone get back their sight!  What an incredible initiative!

Are you a fan of Toms?  Will you be picking up any of these sunglasses soon?   

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